A few years ago, we challenged ourselves to create 100 sets in one year aka the 100 Set Project. That project completely reshaped how we work. It redefined who we are as artists, built a strong creative community, and resulted in some of our most meaningful images and behind-the-scenes content to date. More than anything, it reminded us how powerful a personal project can be when you fully commit to it.
This series is a return to that spirit of discovery.
Between February 16 and May 25, we are creating 25 sets in 100 days inside a small attic studio. The goal is to explore creativity under constraint, work fast, take risks, and rediscover a sense of play.
One of the biggest goals of this project is to push our creativity in new directions. It is easy to get stuck in a creative loop, finding what works and repeating it because it feels safe. The 100 Set project helped us develop a strong artistic style back in 2021. The Attic Series is an expansion of that work, challenging ourselves to create differently under an entirely new set of parameters.
The main constraint is the space itself. Our attic.
The attic in our house was converted into a bedroom before we moved in, and it has been our bedroom the entire time we have lived here. Now, we are transforming it into a mini photo studio.
One of the most common comments we see on social media is, "When I have a studio, I will do something like this." That idea is a limiting belief. You can always create with what you have. Over the years, we have worked in studios of all sizes, large and small, but right now we are studio-less for the next few months. Instead of letting that limit us, we are using it as fuel. This project is about breaking the belief that you need a perfect space to make meaningful work.
In this case, what we have is an attic.
Over the course of 100 days, we will be building 25 sets and photographing each one inside this space. Along the way, we will be experimenting with new materials, lighting techniques, posing, and ideas that push us out of our usual creative patterns.
We will be sharing parts of this project across Instagram and YouTube, but we will also be documenting each set build and shoot in real time on Patreon, with a more in-depth behind-the-scenes look as the project unfolds.
Thanks for following along. We are excited to see where this takes us.
