Photographers talk a lot about posing.
But here’s the thing: posing isn’t always enough.
When I’m shooting, I’m not just thinking about where a hand should go or how the light falls across the face. I’m thinking about how to pull real emotion out of the moment—how to get my subject to actually feel something. That’s why I’ve learned to stop “posing” and start directing instead.
A posing prompt is a short, imaginative scenario or direction you give your subject that helps them tap into a specific emotion or character. Instead of telling someone exactly how to position their body, you offer a story or moment they can respond to. This gets them out of their head and into the scene.
It might sound like:
These prompts create natural shifts in both body language and facial expression bringing your images to life with emotion that feels real, not staged.
When someone experiences a genuine emotion, their body and face react in subtle, often involuntary ways. These are called micro-expressions—tiny shifts in the eyes, mouth, posture, or hands that only last a moment, but they reveal something real.
You know the difference between a fake smile and a real one? A real smile crinkles the corners of the eyes and lifts the whole face. That’s what posing prompts help create: authentic, fleeting moments that feel true.
By using posing prompts to direct your subject rather than just pose them, you unlock a more natural flow. Their body begins to move instinctively. Their expressions become more layered. And the emotion in your images becomes something viewers can actually feel.
We created a full video for the Professional Photographers of America, where I walk you through exactly how I use posing prompts on a real photoshoot.
You’ll see how I build a set, come up with a storyline, and use simple prompts to direct my model into expressive, emotional poses—without ever saying, “Put your hand here.”
Watch the full video here to see how I direct with posing prompts in real time.
Download my free posing prompts PDF and try them out on your next shoot.
In a recent shoot, I worked with model Hannah Grace to create a conceptual portrait series about trying to fit into a world where you just don’t belong.

We built a whole set around this idea—using Hollywood flats to create a fake fancy room, complete with custom-painted walls and thrifted 80s furniture. We even found this gaudy 80s dress for a dollar, then painted the whole set to match it. It was all meant to visually emphasize the character’s awkwardness and how hard she was trying to blend in.

To get the right emotion, I didn’t tell Hannah to “look sad” or “tilt your chin.” Instead, I walked her through a series of short scenarios:
With each shift, her face and body changed. Her hands tightened. Her posture dropped. Then she perked up. Smiled. Collapsed again. Every tiny movement told a piece of the story. All I had to do was keep painting pictures for her and responding to what she gave me.

That’s what I call entering the Improv State where you start with a plan, but you let the energy of the moment guide you. And honestly? That’s when the most honest, interesting images tend to show up.
Every one of our photoshoots includes these elements:
When you direct your subject through that kind of journey, the results are full of variation, depth, and emotion.
I challenge you: On your next shoot, try using posing prompts instead of traditional poses. Give your subject a little scene to act out, or ask them how a specific scenario would make them feel. Watch what happens. Let them surprise you.
Watch the PPA video here to see how I use posing prompts on set.
Download my free posing prompts PDF to start building your own go-to list.