Lighting is a key component of our images. I always try to use light as an element of our sets. When you create a new world, you can also create its source of light. It's especially fun for me to imagine these new sources of light and how they may interact with the subject or object in the space. To me, lighting should be practical and make sense ... at least in your imagination.
We recently worked with Paul C Buff to put together this video for their YouTube channel. It documents the creation of set 93/100 of our 100 shoot project that took place last year.