Jada and David Parrish
Why We
Why We're Hosting the Think Inside the Box Workshop

This August in Jersey City, we’re hosting something that’s been on our minds for a long time: The Think Inside the Box Workshop. It’s part creative adult summer camp, part photography intensive—and it’s designed to help photographers reconnect with what makes photography so meaningful in the first place.

This is a hands-on, deeply collaborative experience. It's not just about taking better photos. It’s about making work that says something and creating images rooted in concept, intention, and story.

 

Our Backstory

David and I have been working together for over a decade, and photography has always been at the center of our creative lives. But how we approach it today looks completely different from where we started.

I fell in love with photography in highschool and haven’t been able to put down a camera since. 

Growing up, David’s dad worked as an art director, so David grew up on photo sets watching firsthand how creative teams bring a vision to life through collaboration.

When we were in our early 20’s and just starting out in the world, we found our way into wedding and portrait photography. David and I both did it full-time and we loved it. We traveled all over the place shooting weddings and built a business that included photography, videography, and photobooths. It felt like a dream to be paid to use our cameras and connect with people.

Why We're Hosting the Think Inside the Box Workshop - Jada And David Parrish  Why We're Hosting the Think Inside the Box Workshop - Jada And David Parrish

But after nearly a decade, the spark started to fade. We were creating on autopilot, shooting what we knew would please our clients, chasing Pinterest trends, and feeling like something was missing.

So we started carving out time to create just for us. At first, it was simple studio shoots with friends and family members who were willing to let us photograph them. That evolved into building sets, and then into a passion project that completely changed our perspective on photography.

 

The Project That Changed Things For us

The 100 Set Project.
One year. One hundred original sets. One hundred shoots.

We built 100 photo sets in our studio over the course of one year and did 100 photo shoots on them to explore, play, and rediscover what photography was to us

Why We're Hosting the Think Inside the Box Workshop - Jada And David Parrish  Why We're Hosting the Think Inside the Box Workshop - Jada And David Parrish

It was intense. But it gave us the gift of space to explore, to play, and to reconnect with our ideas. For the first time in years, we weren’t creating for clients—we were creating to express something. And that changed everything.

We rediscovered what we love about photography. We stopped copying trends and started making images that felt honest, strange, beautiful, and ours.

 

Why We Created The Think Inside The Box Workshop

That’s why we created Think Inside the Box. Because we know what it feels like to need a reset. To crave inspiration. To want more meaning in your work—but not know how to get there.

This is the workshop we wish we had back then.

It teaches you how to think like a creative director.
How to build a concept from the inside out.
How to collaborate with others and bring bold ideas to life.
How to play again.

 

Creating alone is powerful. But creating with others—sharing ideas, adapting, listening, building something together—that’s where the most exciting growth happens.

This workshop isn’t just about better photos.
It’s about building a creative practice with depth, soul, and longevity—one you can apply to anything you photograph.

Through set design, creative direction, and collaboration, we’ll help you see photography not just as image-making, but as visual storytelling with purpose.

We created this workshop because we believe photography can be so much more than capturing what’s in front of you. It can be a powerful way to express emotion, perspective, and ideas, but only if you're willing to slow down, tune in, and create with intention.

Yes, you’ll learn styling, lighting, and all the practical tools. But what makes this experience different is that it goes deeper. It shifts how you see, how you create, and how you tell stories.

We’ll teach you how to shape a vision and communicate it clearly through color, posing, light, styling, and design. Whether you’re shooting alone or with a team, these are the skills that take your work from polished to powerful.

And there’s something else: a kind of mindfulness in creating that often gets overlooked. To make work that’s truly original, you have to quiet the noise. You have to tune in to your own ideas and give yourself room to explore.

We’ll share the tools and creative exercises we use to do exactly that because reconnecting with your creative voice changes everything.

If you’re feeling stuck, curious, or ready to see photography differently and make your shoots even stronger—we’d love to have you with us. ✨

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Jada + David Parrish are mixed media artists whose work explores the connection between painting, sculpture, motion, and photography.