Freeing yourself from something that is no longer serving your best interests is one of the most powerful and painful things we can do as humans. We set out to encapsulate that struggle and process in a series of images.
We designed a set to reference a dressing room and used an 80s floral dress to represent the thing our model was trying to free herself from. I wanted to extract some big emotion, so I directed our model throught a variety of dramatic scenarious that all required her to free herself from the dress as quickly as possible.
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Check out the behind the scenes video of this shoot by clicking this link.
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