We used to shoot on backdrops all the time.
They’re fun.
They give great pops of color.
They make it easy to get started.
But every time we wanted a new color, we had to buy a whole new backdrop.
Then we built our first pair of flats.
And everything changed.
1. You build once. Then repaint forever.
With backdrops, every new color means a new purchase.
With flats, you build them once and repaint them however you want. Over and over again. Same walls. Endless looks. And it saves money.
2. Flats create real space, not just a background.
Flats create real space, not just a background. While backdrops sit behind your subject, flats create a physical environment.
Your subject can lean on them.
Interact with them.
Move through the space.
That alone opens up better posing and more dynamic images.
3. Your work instantly looks more intentional.
Flats add depth, structure, and dimension.
They make your work feel higher-end and more stylized, even with simple lighting.
Once we built our first pair, we were hooked.
Because once you know how to build one flat, you can build as many as you want.
And once you can build flats, you can start building full, immersive sets.
That’s exactly what we did.
Most people never build flats because they’re afraid of:
• wasting plywood
• building something unstable
• getting halfway through and not knowing what comes next
So they stick with backdrops, rentals, or whatever space they can find.
That’s why David created the Flat Building Course.
Inside the course, he walks you through how to build Hollywood flats step by step. The same lightweight, reusable walls used on professional photo and film sets. No guessing. No overbuilding. Just a clear process using tools you probably already have or can borrow.
Once you know how to build one flat, everything shifts.
You stop guessing and start designing your sets with intention.
If you’re ready to stop buying backdrops and start building real sets, this is where it starts.
